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In this day and age, businesses need to rely on the Internet to bring in new customers, while simultaneously elevating their revenue. Nevertheless, it is important to realize that consumers have gotten much more tech savvy in the past few years. Millennials grew up with the Internet and they know how to spot spam and scams within a matter of seconds. With this in mind, businesses can no longer rely on the power of repetition. Sending out the same ads over and over again will produce negative results. Instead, it is pertinent to use the tips below to succeed in SEO and Internet marketing in 2017.

Think Beyond Words And Images

Written content and images go back to the very early days of the Internet. While they can still prove to be effective in this day and age, it is also important to think well beyond this limit. The average attention span of consumers has decreased enormously over the past few years. Therefore, it is pertinent to use advertising techniques that are more engaging. Using slide shows and videos is highly recommend. This will serve several purposes and deliver various benefits.

First and foremost, this will give you the ability to catch the viewers attention, while also forcing them to focus on the delivered content. Also, it is vital to realize that video uploading sites, such as YouTube, tend to rank very high in Googles search results. A well-constructed video could give your business a major boost.

Becoming Social

In 2012, it was estimated that approximately 52% of Americans had a profile on one social networking site or another. Today, it is almost certain that the figure is far higher. With this in mind, entrepreneurs and businesses need to become social in 2017. Social media offers a wealth of benefits and can also prove to be effective for SEO purposes. It is often possible to build links through your social media profile, while also networking with other likeminded bloggers and businesses. By establishing relationships with these individuals, you may be able to get better backlinks to your site.

And of course, social media gives you the ability to interact directly with consumers. Answer their questions, give them a behind the scenes look into your company, and make your business look human. By achieving these three goals, you will be able to establish trust between your business and the consumer. This will result in a stronger brand and more revenue.

Sticking With The Basics

While the times have changed, the basics of SEO still remain the same. During 2017, it is absolutely pertinent to incorporate new techniques into your strategy, while still placing a great deal of emphasis on the age-old techniques, which have proven to be effective. This means that you will want to continue building backlinks from high authority sites to your site. And of course, you should also consider adding PPC advertising to your marketing strategy. Trying new techniques is absolutely essential, but you should continue to stick with the practices that works enormously well in the past. By doing this, you will find your business website at the top of Google before you know it!

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