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In this day and age, all businesses regardless of size need to have a reliable Internet marketing strategy. Incorporating search engine optimization into your strategy is highly recommended. Nevertheless, there are lots of businesses that attempt to conquer SEO in the wrong manner. Most companies are now more SEO savvy than ever. However, a lot still make simple mistakes. Below, you will delve deeper into some of the most common mistakes made by entrepreneurs and businesses.

A Basic Homepage

It is often easier to set up a flashy homepage with a few pictures and an enter button. When the user hits the enter button, they will be transported to the real website. This is a major mistake. It might look cool, but this will prove to be a disaster in terms of search engine optimization. This type of homepage is simply too basic and will not contain a sufficient quantity of keywords and content to be effective. A website homepage will quickly become its most visited page. Unless you are running an international company and need to ask for the users preferred language, make sure your homepage is filled with relevant content and the appropriate keywords.

Keyword Overload

It has been said time and time again that keyword density could be on the lower end of the spectrum. Nevertheless, a lot of website administrators and businesses continue to overload their pages with keywords. This too will prove to be a costly mistake and it could wind up getting your site penalized by Google. Also, far too many keywords will make your content nearly illegible. When constructing content for your business site, it is a good idea to use keywords sparingly. Write for the reader and make sure they are able to understand the point you are trying to get across.

Using Flash

Flash is undeniably a cool technology. With Flash, it is possible to create fancy backgrounds and a variety of other eye-catching visuals. However, it should be known that there is a time and place for everything. Flash should not consume the majority of your website. If you are going to use Flash, it should be designated to a single page for games or some other type of widget. Since more and more consumers are accessing the Internet through mobile devices, it is essential to stay away from Flash.

Flash does not translate well to mobile devices and therefore, it should be avoided for the time being.

Haphazard Backlinks

A lot of people mistakenly believe that a backlink is a backlink and therefore getting as many as possible is the goal. This could not be further from the truth. A solid, high-quality backlink is far better than 20 low quality links. With this in mind, it is pertinent to avoid haphazard backlink creation methods. Instead, you should seek out legitimate backlinks from authority website. This will prove to be much harder in the long run, but it will also be well worth it. Also, it is vital to remember that too many negative backlinks could result in your website being penalized by Google. Choose wisely and always strive for the highest quality links possible!

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