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SEO or Search Engine Optimization has been one of the most important things that companies and businesses focus on to achieve their digital marketing goals. Good SEO techniques not only rank the websites well in the search engines, but it also helps in increasing the number of people visiting the website. Since its inception, SEO has been growing in stature and online marketing firm is now trying different trends that might prove to be effective for their SEO strategies.

The year 2017 has brought a great set of changes in the way people are using the internet, which means that the businesses are also trying to adapt to the change and reach the customers. According to a report of the hubspot.com, a whopping 12 billion web searches are done every month in the US alone. This has led to the SEO gaining much more importance than anything else because, what is the point of having and creating so much of content if its not viewed by the people.

Here are some of the SEO trends and developments that you can focus on to make your SEO techniques successful:

Focus on the social content

The influence of social media has been very widespread with most of the people using the social media platforms on a regular basis. This has led the businesses to leverage these platforms and reach their customers. According to an article by impactbnd.com, more than 76% of the businesses and internet marketing services providers are using asocial media platform to reach their potential clients and customers.

This is why its recommended that you should be prepared to collect, find and post valuable social media content in your website for optimizing your page to attain maximum audience visibility.  However, you must make sure the content you posted is unique and not repetitive. You also need to make sure that the content you post is engaging for the readers and the audience.

Mobile optimization

With the increasing use of smartphones by people, it has become important for businesses to optimize their websites to run on small mobile devices. In todays fast paced environment everybody is on the go and handheld devices like smartphones, tablets, and other smaller devices are mostly preferred by people to check stuff online.

Keeping this in mind, its suggested that you should make your website mobile friendly as soon as possible. Many businesses have already gone a step further and have implemented mobile first strategies for their SEO practices, which means all the optimization they do on their websites are first for the mobile friendly website and then for the desktop friendly website.

As more and more people are starting to use their mobiles as their primary means of surfing the internet, Google has also created an update for its algorithm, which ensures that all the mobile friendly sites are ranked well than the others. This is why its recommended that you optimize your website into a good mobile-friendly website.

Follow good SEO practices

Google in 2015 launched an advanced machine-learning artificial intelligent algorithm called the Google RankBrain with a primary aim to process the search results without any human intervention. This invention has radically changed the whole scenario of the SEO. Artificial intelligence works very well in differentiating between white hat seo techniques and the black hat seo techniques.

Those SEO techniques that are well implemented and dont break any SEO rules are automatically ranked well, whereas the websites following black hat SEO techniques are penalized by the artificial intelligence. This is why its recommended that you follow good SEO practices to attain better search engine rankings.

Content is the key

No matter, how well your website is designed, people will visit it only when it has good content. Its a very good idea to implement Niche blogging seo for your website, as it will allow the viewers to know exactly what your business is dealing with. You will have to be very efficient with your content and make sure that its unique and engaging. Remember, good content always get you a large number of visitors.

Voice functions

These days with the increasing usage of smart phones, people are using voice searches very often because of its convenience. It has become a great part of mobile or smartphone usage and has taken away the pain of typing a keyword manually to search a keyword in the search engines. This is why its recommended that you should optimize your website to come to terms with the voice search.

Focus greatly on local SEO

Many researchers and think-tanks believe that the local SEO is likely to gain solid ground in the future for all the businesses. This is why as a business owner you should let the search engines know where exactly you are located, what are your services and offerings. Having your location will ensure that you show up in the first pages of the search engines, whenever someone searches for a relevant keyword in the locality.

With the recent Pigeon update of Google, local SEO has gained significant prominence, which has forced businesses to focus on the local tangent. This is why; you should list your location on the search engines and ensure that you have specific keywords that could help people to find you easily,

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